INtoACTION partners with Events & Touring Company to commissions Artists for upcoming Tours.
TOURING ..Is it for you?
Without great fan base numbers, solid engagement, good relationship and heavily online presence many very talented Artists are automatically discounted from being considered as headline or support acts by promotional agents, such as event promoters, booking and tour agents.
Promotional agents lose confidence in Artists or Bands that do not have good online presence, or the obvious ability to attract numbers and sell tickets. Lacking this type of viability aka 'pulling power' is something that all creatives need to focus on. Artists who invest in their fan profile, not only make themselves more viable to Promotional Agents but it also increases their 'bargaining power' when it comes to negotiating performance fees.
Audrey Gray explains, 'the benefits to building marketing viability include expanding the international appeal of your music, your sales and entrance into new markets. I've seen Artists that are essentially, big in their musical environment but lack the core elements that make them a viable option to booking agents, promoters and tour agents alike. You can be sure that, just as fans are scoping you out online, all types of event personnel are viewing, or not viewing, your profiles online before making that initial investment.’
Audrey continues, Promotional Agents often do their online investigation before approaching an Artist or Artists booking team. If you're difficult to find and social media engagement is poor, they tend to think;
(a) if your so big, where are your numbers or visual track record.
(b) If your making an 'invisible' impact in local arena how can I be sure you'll make any impact in my territory or any other.
This type of negative marketing, is more likely to result in the Artists being asked to take a cut on performance fee or reduce their terms & conditions to make up for the risk the Promotional Agent is taking.
Understanding the issues that prevent Artists from touring was one of the reasons that INtoACTION was formulated. A core part of these workshops aimed at Creatives not only to provide educational topics and practical tasks that put
IN-to-Action positive practises but also to encourage Creatives;
- to position themselves better in the marketplace.
- Help make previously unreachable projects more feasible.
Which will in turn bring sustainability closer to the Creative while developing the Creative Community. INtoACTION will be partnering with an Events Promotion and Touring Companies to submit Artists that have attended the workshops and applied the principles for upcoming Events and Tours.
Whether you are attempting to tour, seeking funding from an Investors, Governmental Organisation, NGO, Crowdfund or from your local Church, investing in INtoACTION workshops will be beneficial to you. Ultimately, if touring is not on the cards right now, gaining industry knowledge, setting up your music business correctly, building your profile, increase your booking stream and improving your performance fees rating is always on the agenda of any Creative.
Yet another great reason to #BuildYourIndustry with INtoACTION workshops.
Artist & Industry Development Workshop, starting on Thursday 8th June 2017 and every Thursday in June at Culture Space, Canada Water. Workshop will run for 4 weeks from 6:30pm sharp, spaces are limited. Special buying options and discounts currently available.
Workshops benefit a wide range of creatives and those serving creatives, including Artists, Band Leaders, Musicians, Singers, Songwriters, Events Managers, Label Owners, Music Managers, Producers, Booking Agents and Promoters.